The Mill | Creating the extraordinary | VFX | Colour | Design | AR | VR | Animation | Experiential | Directors - Mpcadvertising

Overview

Snoop Summary for mpcadvertising.com

This is a free and comprehensive report about mpcadvertising.com. The domain mpcadvertising.com is currently hosted on a server located in Boardman, Oregon in United States with the IP address 52.11.105.110, where USD is the local currency and the local language is English. Mpcadvertising.com has the potential to be earning an estimated $1 USD per day from advertising revenue. If mpcadvertising.com was to be sold it would possibly be worth $880 USD (based on the daily revenue potential of the website over a 24 month period). Mpcadvertising.com is somewhat popular with an estimated 418 daily unique visitors. This report was last updated 4th April, 2022.

About mpcadvertising.com

Site Preview:
Title:	The Mill \| Creating the extraordinary \| VFX \| Colour \| Design \| AR \| VR \| Animation \| Experiential \| Directors
Description:	The Mill \| Creating the extraordinary \| VFX \| Colour \| Design \| AR \| VR \| Animation \| Experiential \| Directors
Keywords and Tags:	business
Related Terms:	colour combinations, colour printers, colour professional, colour theory, experiential, explosion vfx, extraordinary places, extraordinary you, lucky colour, make extraordinary
Fav Icon:
Age:	Over 2 years old
Domain Created:	28th July, 2021
Domain Updated:	27th October, 2021
Domain Expires:	28th July, 2024

Review

Snoop Score

1/5

Valuation

$880 USD

Note: All valuation figures are estimates.

Popularity

Low

Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank:	2,541,249
Alexa Reach:	<0.0001%
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority:	0
Moz Page Authority:	0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors:	418
Monthly Visitors:	12,723
Yearly Visitors:	152,570

Note: All visitors figures are estimates.

Visitors By Country

Revenue

Daily Revenue:	$1 USD
Monthly Revenue:	$36 USD
Yearly Revenue:	$435 USD

Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top Ranking Keywords (US)

Domain Analysis

	Value	Length
Domain:	mpcadvertising.com	18
Domain Name:	mpcadvertising	14
Extension (TLD):	com	3

Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

PWA

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

URL: https://www.themill.com/

Updated: 4th April, 2022

1.60 seconds

First Contentful Paint (FCP)

80%

13%

7%

0.00 seconds

First Input Delay (FID)

99%

0%

1%

Simulate loading on desktop

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for mpcadvertising.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 20 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Cumulative Layout Shift — 0.005
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

Max Potential First Input Delay — 70 ms
Users could experience a delay when interacting with the page.

Network Requests
Below is a list of network requests that were made during page load.

URL	Protocol	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://mpcadvertising.com/	http/1.1	0	181.32600001991	259	0	301	text/html
https://mpcadvertising.com/	http/1.1	181.62799999118	526.68200002518	561	0	301	text/html
https://www.mpcadvertising.com/	http/1.1	527.08999998868	1008.9969999972	951	0	301	text/html
https://www.themill.com/	h2	1009.3970000162	1608.4710000432	10963	63287	200	text/html	Document
https://www.themill.com/app/themes/the-mill/dist/styles/main_56f36b9e.css	h2	1622.6260000258	1714.9100000388	40177	279961	200	text/css	Stylesheet
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https://www.themill.com/wp/wp-includes/js/jquery/jquery.min.js	h2	1689.6169999964	1732.7740000328	31561	89496	200	application/javascript	Script
https://www.themill.com/wp/wp-includes/js/jquery/jquery-migrate.min.js	h2	1716.7539999937	1814.6300000371	4583	11224	200	application/javascript	Script
https://js.hs-scripts.com/4855650.js?integration=WordPress	h2	1724.7140000109	1765.7430000254	1193	1452	200	application/javascript	Script
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	h2	1724.4899999932	1854.4960000436	294416	1131699	200	application/javascript	Script
https://www.googletagmanager.com/gtm.js?id=GTM-MKM7SJ8	h2	1725.0099999947	1750.9270000155	48354	128164	200	application/javascript	Script
https://player.vimeo.com/video/694515483?background=1	http/1.1	1728.4780000336	1959.8220000044	8556	14974	200	text/html	Document
	data	1736.481000029	1736.6059999913	0	1218	200	image/svg+xml	Image
	data	1739.1420000349	1739.2420000397	0	200	200	image/svg+xml	Image
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	data	1744.3630000344	1744.4879999966	0	264	200	image/svg+xml	Image
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	data	1753.8030000287	1753.9420000394	0	319	200	image/svg+xml	Image
	data	1757.6589999953	1757.8310000245	0	2160	200	image/svg+xml	Image
	data	1760.1790000335	1760.3760000202	0	2728	200	image/svg+xml	Image
	data	1762.2210000409	1762.3749999912	0	2568	200	image/svg+xml	Image
https://www.themill.com/app/themes/the-mill/dist/images/social-instagram_46ceea61.svg	h2	1763.0990000325	1840.4490000103	1385	2262	200	image/svg+xml	Image
	data	1764.2650000053	1764.3720000051	0	1667	200	image/svg+xml	Image
https://www.themill.com/app/themes/the-mill/dist/fonts/Metric-Medium_f5484e0b.woff2	h2	1765.3910000226	1847.9720000178	31232	30950	200	application/font-woff2	Font
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https://www.google-analytics.com/analytics.js	h2	1871.0080000455	1877.5620000088	20631	50205	200	text/javascript	Script
https://js.hsadspixel.net/fb.js	h2	1891.008000006	1913.3570000413	3461	5774	200	application/javascript	Script
https://js.hs-banner.com/4855650.js	h2	1891.4290000102	1993.3310000342	16796	62203	200	text/javascript	Script
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https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j96&tid=UA-313193-3&cid=2135850748.1649115779&jid=1498317424&gjid=1961836503&_gid=703867422.1649115779&_u=YEBAAEAAAAAAAC~&z=1220504266	h2	2028.5930000246	2032.5949999969	686	1	200	text/plain	XHR
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js	h2	2041.2900000229	2064.3740000087	7655	20242	200	application/javascript	Script
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/23223219/bi_colourjpg-600x338.jpg	h2	2078.3140000422	2126.5669999993	43161	42628	200	image/jpeg	Image
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https://f.vimeocdn.com/p/3.51.6/js/player.js	h2	2102.8280000319	2130.2640000358	191515	805989	200	application/javascript	Script
https://f.vimeocdn.com/p/3.51.6/css/player.css	h2	2103.2620000187	2125.9800000116	20881	213257	200	text/css	Stylesheet
https://f.vimeocdn.com/js_opt/modules/utils/vuid.min.js	h2	2103.6210000166	2115.4310000129	1438	1862	200	application/javascript	Script
https://cdn.cookielaw.org/consent/e696bb9d-c50f-47d9-acaa-1f16a80e913e/e696bb9d-c50f-47d9-acaa-1f16a80e913e.json	h2	2110.3890000377	2134.9430000409	2401	3239	200	application/x-javascript	XHR
https://vimeo.com/ablincoln/vuid?pid=4d937f0dd5bbbd6fbc9bef40b1263d824ab78a2d1649115778		2119.3050000002	2120.6269999966	0	0	-1		Ping
https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location	h2	2145.1370000141	2173.4179999912	614	157	200	application/json	XHR
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	h2	2176.8930000253	2205.9379999992	86765	385608	200	application/javascript	Script
https://fresnel.vimeocdn.com/add/player-test-impression?beacon=1		2290.6690000091	2314.1680000117	0	0	-1		Ping
https://i.vimeocdn.com/video/1405112173-5889e86474975a3fa8d6bf2fe0f1c2670c64c64f446a3e7dc414a9d00fa259f4-d?mw=1300&mh=731	h2	2301.8860000302	2317.7340000402	9483	8841	200	image/avif	Image
https://fresnel.vimeocdn.com/add/player-stats?beacon=1&session-id=4d937f0dd5bbbd6fbc9bef40b1263d824ab78a2d1649115778		2305.2679999964	2314.3569999957	0	0	-1		Ping
https://f.vimeocdn.com/p/3.51.6/js/module/sentry.js	h2	2307.8600000008	2320.7249999978	19125	71609	200	application/javascript	Script
https://fresnel.vimeocdn.com/add/player-stats?beacon=1&session-id=4d937f0dd5bbbd6fbc9bef40b1263d824ab78a2d1649115778		2403.6390000256	2416.3580000168	0	0	-1		Ping
https://player-telemetry.vimeo.com/player-events/log/play		2404.3490000186	2416.6020000121	0	0	-1		Ping
https://165vod-adaptive.akamaized.net/exp=1649119678~acl=%2Fd286d2a5-9d09-4ec9-aba6-3d41fb991e1c%2F%2A~hmac=9b75fe57684a7bb8b00097d9ebdfb0bfd8618e109fac1f4ca99cabeac1edffed/d286d2a5-9d09-4ec9-aba6-3d41fb991e1c/sep/video/6fd80e8b,d41cf95e,c3446614,92a9ebdd,7774410a/master.json?query_string_ranges=1&base64_init=1	http/1.1	2406.8529999931	2591.9900000445	3043	7371	200	application/json	XHR
https://cdn.cookielaw.org/consent/e696bb9d-c50f-47d9-acaa-1f16a80e913e/d73c4fd7-939c-4fea-8116-492f592bd8e6/en.json	h2	2431.0670000268	2502.2170000011	10212	44313	200	application/x-javascript	Fetch
https://js-na1.hs-scripts.com/4855650.js	h2	2463.8290000148	2512.4150000047	1153	1452	200	application/javascript	Script
https://track.hubspot.com/__ptq.gif?k=1&sd=800x600&cd=24-bit&cs=UTF-8&ln=en-us&bfp=83615620&v=1.1&a=4855650&ct=standard-page&rcu=https%3A%2F%2Fwww.themill.com%2F&pu=https%3A%2F%2Fwww.themill.com%2F&t=The+Mill+%7C+Creating+the+extraordinary+%7C+VFX+%7C+Colour+%7C+Design+%7C+AR+%7C+VR+%7C+Animation+%7C+Experiential+%7C+Directors&cts=1649115779452&vi=ef9187f3d5e559be88b38e3f433f0130&nc=true&ce=false&cc=0	h2	2464.0540000401	2505.8040000149	1274	45	200	image/gif	Image
https://api.hubapi.com/hs-script-loader-public/v1/config/pixel/json?portalId=4855650	h2	2466.1440000054	2565.7939999946	1237	140	200	application/json	XHR
https://cdn.cookielaw.org/scripttemplates/6.18.0/assets/otFlat.json	h2	2522.220999992	2609.8850000417	3907	12794	200	application/json	Fetch
https://cdn.cookielaw.org/scripttemplates/6.18.0/assets/v2/otPcCenter.json	h2	2522.8390000411	2543.9900000347	12472	48008	200	application/json	Fetch
https://www.googletagmanager.com/gtag/js?id=AW-659435425	h2	2568.0660000071	2591.1300000153	42261	105496	200	application/javascript	Script
https://www.googletagmanager.com/gtag/js?id=AW-659435425&l=dataLayer&cx=c	h2	2570.6090000458	2583.3290000446	42264	105517	200	application/javascript	Script
https://connect.facebook.net/en_US/fbevents.js	h2	2571.2120000389	2584.9220000091	27778	101855	200	application/x-javascript	Script
https://www.googleadservices.com/pagead/conversion_async.js	h2	2603.5029999912	2612.1189999976	15636	39676	200	text/javascript	Script
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.57	h2	2623.178000038	2638.122000033	22121	65044	200	application/x-javascript	Script
https://connect.facebook.net/signals/config/312388893371649?v=2.9.57&r=stable	h2	2624.6350000147	2761.9910000358	90554	314159	200	application/x-javascript	Script
https://fresnel.vimeocdn.com/add/player-stats?beacon=1&session-id=4d937f0dd5bbbd6fbc9bef40b1263d824ab78a2d1649115778		2627.4030000204	2653.3890000428	0	0	-1		Ping
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	data	2730.9750000131	2731.1240000417	0	817	200	image/svg+xml	Image
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/659435425/?random=1649115779746&cv=9&fst=1649115779746&num=1&bg=ffffff&guid=ON&resp=GooglemKTybQhCsO&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2oa3u0&sendb=1&ig=1&data=event%3Dgtag.config&frm=0&url=https%3A%2F%2Fwww.themill.com%2F&tiba=The%20Mill%20%7C%20Creating%20the%20extraordinary%20%7C%20VFX%20%7C%20Colour%20%7C%20Design%20%7C%20AR%20%7C%20VR%20%7C%20Animation%20%7C%20Experiential%20%7C%20Directors&hn=www.googleadservices.com&async=1&rfmt=3&fmt=4	h2	2757.6960000442	2777.808999992	1982	1801	200	text/javascript	Script
https://fresnel.vimeocdn.com/add/player-stats?beacon=1&session-id=4d937f0dd5bbbd6fbc9bef40b1263d824ab78a2d1649115778		2761.1800000304	2781.0000000172	0	0	-1		Ping
https://fresnel.vimeocdn.com/add/player-stats?beacon=1&session-id=4d937f0dd5bbbd6fbc9bef40b1263d824ab78a2d1649115778		2771.2360000005	2781.4190000063	0	0	-1		Ping
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https://www.facebook.com/tr/		3321.5799999889	3325.9830000461	0	0	-1		Ping

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
1649.847	8.568
1754.291	6.873
1761.238	6.978
1768.228	64.947
1840.621	15.5
1860.419	8.358
1870.769	20.34
1895.122	15.256
1918.78	9.092
1931.801	6.541
1942.912	7.638
1950.735	19.297
1970.715	64.193
2035.705	28.343
2066.131	5.757
2079.639	18.166
2101.634	5.225
2121.858	14.744
2144.226	7.462
2165.794	6.557
2173.01	5.631
2216.013	130.112
2353.71	55.183
2413.345	8.56
2421.928	23.578
2455.639	13.358
2470.715	18.972
2491.141	18.682
2543.03	17.913
2604.3	5.248
2629.747	18.519
2648.805	13.953
2662.807	13.312
2677.616	11.241
2691.659	9.87
2704.749	6.74
2714.867	73.986
2788.98	6.644
2795.656	15.044
2819.703	9.77
2836.011	19.406
2866.554	22.039
3246.794	11.787
3354.398	6.19

Show Details

Diagnostics
Below is a collection of useful page vitals.
View Data

Metrics
Below is a collection of metrics.
View Data

Script Treemap Data
Provide as required, for treemap app.

Other

Eliminate render-blocking resources — Potential savings of 0 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Mpcadvertising.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.

URL	Transfer Size (Bytes)	Potential Savings (Ms)
https://www.themill.com/app/themes/the-mill/dist/styles/main_56f36b9e.css	40177	80

Show Details

Properly size images — Potential savings of 21 KiB
Images can slow down the page's load time. Mpcadvertising.com should consider serving more appropriate-sized images.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/23124744/bi_brandworlds-600x338.jpg	44919	21870

Show Details

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Mpcadvertising.com should consider lazy-loading offscreen and hidden images.

Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Mpcadvertising.com should consider minifying CSS files.

Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Mpcadvertising.com should consider minifying JS files.

Reduce unused CSS — Potential savings of 66 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Mpcadvertising.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.themill.com/app/themes/the-mill/dist/styles/main_56f36b9e.css	40177	31344
https://f.vimeocdn.com/p/3.51.6/css/player.css	20881	19617
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} ...	19615	16606

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Efficiently encode images — Potential savings of 45 KiB
Unoptimized images can consume more cellular data than what is necessary.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/29161246/MicrosoftTeams-image-41.jpg	55036	46112

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Serve images in next-gen formats — Potential savings of 259 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/31165617/Screenshot-2022-03-31-at-17.54.47.png	184820	178314.45
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/29161246/MicrosoftTeams-image-41.jpg	55036	51731.4
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/23124744/bi_brandworlds-600x338.jpg	44919	17958.55
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/23223219/bi_colourjpg-600x338.jpg	42628	17339.3

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Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.

Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.

Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Mpcadvertising.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Avoid serving legacy JavaScript to modern browsers — Potential savings of 38 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.

URL	Potential Savings (Bytes)
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.57	13214
https://connect.facebook.net/signals/config/312388893371649?v=2.9.57&r=stable	11229
https://f.vimeocdn.com/p/3.51.6/js/player.js	7758
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	6153
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	54
https://connect.facebook.net/en_US/fbevents.js	46
https://js.hs-banner.com/4855650.js	45

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Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Avoids an excessive DOM size — 806 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.

Statistic	Element	Value
Total DOM Elements		806
Maximum DOM Depth	div.ot-tgl-cntr > div.ot-tgl > label.ot-switch > span.ot-switch-nob	14
Maximum Child Elements	body.home	12

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Avoid chaining critical requests — 6 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Mpcadvertising.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.

JavaScript execution time — 0.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

URL	Total CPU Time (Ms)	Script Evaluation (Ms)	Script Parse (Ms)
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	352.16	125.396	15.637
https://f.vimeocdn.com/p/3.51.6/js/player.js	222.651	168.937	11.484
https://www.themill.com/	143.855	4.186	1.908
Unattributable	132.77	20.905	0.134
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	87.81	52.844	7.692

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Minimizes main-thread work — 1.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Category	Time Spent (Ms)
Script Evaluation	616.962
Other	264.862
Style & Layout	168.573
Rendering	93.112
Script Parsing & Compilation	63.574
Parse HTML & CSS	39.188
Garbage Collection	16.38

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Keep request counts low and transfer sizes small — 64 requests • 3,720 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.

Resource Type	Requests	Transfer Size (Bytes)
Total	64	3809656
Other	24	2185008
Script	23	1058407
Image	10	346216
Font	3	139448
Stylesheet	2	61058
Document	2	19519
Media	0	0
Third-party	54	3283947

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Minimize third-party usage — Third-party code blocked the main thread for 10 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.

Third-Party	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
SHOW DETAILS	250998	11.015
SHOW DETAILS	2151094	0
SHOW DETAILS	199623	0
SHOW DETAILS	141078	0
SHOW DETAILS	124026	0
SHOW DETAILS	24041	0
SHOW DETAILS	21245	0
SHOW DETAILS	18304	0
SHOW DETAILS	736	0

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Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.

Element
WE CREATE THE EXTRAORDINARY

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Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.

Avoid large layout shifts — 4 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.

Element	CLS Contribution
We use cookies and other tracking technologies to assist with navigation, impro…	0.0032839344436384
ABOUT WORK TALENT NEWS FEED JOIN US CONTACT US	0.0015072968654233
Close	1.5378881911595E-7
Close	1.5378881911595E-7

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Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.

Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.

Avoid long main-thread tasks — 2 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.

URL	Start Time (Ms)	Duration (Ms)
https://f.vimeocdn.com/p/3.51.6/js/player.js	2020	65
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	2887	64

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Avoid non-composited animations — 1 animated element found
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Element	Name
We use cookies and other tracking technologies to assist with navigation, impro…

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Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mpcadvertising.com on mobile screens.

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.1 s
The time taken for the first image or text on the page to be rendered.

Time to Interactive — 2.7 s
The time taken for the page to become fully interactive.

Largest Contentful Paint — 1.4 s
The timing of the largest text or image that is painted.

Audits

First Meaningful Paint — 1.1 s
The time taken for the primary content of the page to be rendered.

Other

Reduce unused JavaScript — Potential savings of 496 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	294416	197007
https://f.vimeocdn.com/p/3.51.6/js/player.js	191515	110962
https://connect.facebook.net/signals/config/312388893371649?v=2.9.57&r=stable	90554	78401
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	86765	36327
https://www.googletagmanager.com/gtag/js?id=AW-659435425	42261	34128
https://www.googletagmanager.com/gtag/js?id=G-18RCTW04N9&l=dataLayer&cx=c	66744	30013
https://www.googletagmanager.com/gtag/js?id=AW-659435425&l=dataLayer&cx=c	42264	21165

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Avoid multiple page redirects — Potential savings of 570 ms
Redirects can cause additional delays before the page can begin loading. Mpcadvertising.com should avoid multiple or unnecessary page redirects.

URL	Time Spent (Ms)
http://mpcadvertising.com/	190
https://mpcadvertising.com/	150
https://www.mpcadvertising.com/	230
https://www.themill.com/	0

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Avoid enormous network payloads — Total size was 3,720 KiB
Large network payloads can cost users money and are linked to long load times.

URL	Transfer Size (Bytes)
https://165vod-adaptive.akamaized.net/exp=1649119678~acl=%2Fd286d2a5-9d09-4ec9-aba6-3d41fb991e1c%2F%2A~hmac=9b75fe57684a7bb8b00097d9ebdfb0bfd8618e109fac1f4ca99cabeac1edffed/d286d2a5-9d09-4ec9-aba6-3d41fb991e1c/sep/video/92a9ebdd/chop/segment-1.m4s	2046807
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	294416
https://f.vimeocdn.com/p/3.51.6/js/player.js	191515
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/31165617/Screenshot-2022-03-31-at-17.54.47.png	185353
https://165vod-adaptive.akamaized.net/exp=1649119678~acl=%2Fd286d2a5-9d09-4ec9-aba6-3d41fb991e1c%2F%2A~hmac=9b75fe57684a7bb8b00097d9ebdfb0bfd8618e109fac1f4ca99cabeac1edffed/d286d2a5-9d09-4ec9-aba6-3d41fb991e1c/parcel/video/d41cf95e.mp4?range=878-101057	101244
https://connect.facebook.net/signals/config/312388893371649?v=2.9.57&r=stable	90554
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	86765
https://www.themill.com/app/themes/the-mill/dist/fonts/GalaxieCopernicus-Book_c93437c9.woff2	75360
https://www.googletagmanager.com/gtag/js?id=G-18RCTW04N9&l=dataLayer&cx=c	66744
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/29161246/MicrosoftTeams-image-41.jpg	55569

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Metrics

Speed Index — 2.9 s
The time taken for the page contents to be visibly populated.

Other

Reduce initial server response time — Root document took 600 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.

URL	Time Spent (Ms)
https://www.themill.com/	600.069

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Serve static assets with an efficient cache policy — 25 resources found
Mpcadvertising.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.

URL	Cache TTL (Ms)	Transfer Size (Bytes)
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	0	294416
https://www.themill.com/app/themes/the-mill/dist/styles/main_56f36b9e.css	0	40177
https://www.themill.com/wp/wp-includes/js/jquery/jquery.min.js	0	31561
https://www.themill.com/wp/wp-includes/js/jquery/jquery-migrate.min.js	0	4583
https://www.themill.com/app/themes/the-mill/dist/images/technicolor-cs-logo_82f48a64.svg	0	3176
https://www.themill.com/app/themes/the-mill/dist/images/social-instagram_46ceea61.svg	0	1385
https://js-na1.hs-scripts.com/4855650.js	30000	1153
https://js.hs-scripts.com/4855650.js?integration=WordPress	60000	1193
https://js.hs-analytics.net/analytics/1649115600000/4855650.js	300000	20421
https://js.hs-banner.com/4855650.js	300000	16796
https://js.hsadspixel.net/fb.js	600000	3461
https://connect.facebook.net/signals/config/312388893371649?v=2.9.57&r=stable	1200000	90554
https://connect.facebook.net/en_US/fbevents.js	1200000	27778
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.57	1200000	22121
https://www.google-analytics.com/analytics.js	7200000	20631
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	14400000	86765
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js	14400000	7655
https://f.vimeocdn.com/p/3.51.6/js/player.js	1209600000	191515
https://f.vimeocdn.com/p/3.51.6/css/player.css	1209600000	20881
https://f.vimeocdn.com/p/3.51.6/js/module/sentry.js	1209600000	19125
https://www.themill.com/app/themes/the-mill/dist/fonts/GalaxieCopernicus-Book_c93437c9.woff2	2592000000	75360
https://www.themill.com/app/themes/the-mill/dist/fonts/Metric-Light_7923a56a.woff2	2592000000	32856
https://www.themill.com/app/themes/the-mill/dist/fonts/Metric-Medium_f5484e0b.woff2	2592000000	31232
https://i.vimeocdn.com/video/1405112173-5889e86474975a3fa8d6bf2fe0f1c2670c64c64f446a3e7dc414a9d00fa259f4-d?mw=1300&mh=731	2592000000	9483
https://f.vimeocdn.com/js_opt/modules/utils/vuid.min.js	2592000000	1438

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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.

URL	Potential Savings (Ms)
https://www.themill.com/app/themes/the-mill/dist/fonts/Metric-Medium_f5484e0b.woff2	82.580999995116
https://www.themill.com/app/themes/the-mill/dist/fonts/GalaxieCopernicus-Book_c93437c9.woff2	92.264999984764
https://www.themill.com/app/themes/the-mill/dist/fonts/Metric-Light_7923a56a.woff2	47.962000011466

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Some third-party resources can be lazy loaded with a facade — 1 facade alternative available
Consider replacing third-party embeds with a facade until they are required (use lazy loading).

Product	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
Vimeo Embedded Player (Video)	250998	11.015

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Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of mpcadvertising.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.

The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.

Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.

No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.

`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.

`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.

ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.

ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.

Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.

`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.

`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.

ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.

ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.

`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.

`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.

Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.

`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.

Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.

Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.

List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.

Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.

`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.

`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Mpcadvertising.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.

Failing Elements
WHO WE ARE
PEOPLE & CULTURE
JOIN US
VFX
COLOUR
DIRECTION
DESIGN STUDIO
EXPERIENCE
ALL
DIRECTORS
EXPERIENCE DIRECTORS
COLOURISTS
CREATIVE DIRECTORS
ALL
ALL
COMMUNITY
NEWS
PRESS
THOUGHT
PODCAST
LOS ANGELES
CHICAGO
NEW YORK
AMSTERDAM
BERLIN
LONDON
PARIS
BANGALORE
SHANGHAI
SEOUL
LEGAL
BEAM
We use cookies and other tracking technologies to assist with navigation, impro…

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Names and labels

`<frame>` or `<iframe>` elements do not have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.

Failing Elements
div.card-inner > div.card-image > div.wrapper-16-9 > iframe

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Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

Failing Elements
div.card-inner > div.card-image > div.wrapper-16-9 > img.lazy

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Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Failing Elements
div.nav-bar-wrapper > div.nav-bar > div.nav-logo > a.nav-logo-link
footer > div.footer-company > div.footer-company-identity > a.footer-company-identity-logo
div.footer-sub-nav > ul.socials > li > a.facebook
div.footer-sub-nav > ul.socials > li > a.twitter
div.footer-sub-nav > ul.socials > li > a.vimeo
div.footer-sub-nav > ul.socials > li > a.instagram
div.footer-sub-nav > ul.socials > li > a.linkedin

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Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.

Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.

Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.

The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.

User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.

Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.

Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.

Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.

Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.

HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that mpcadvertising.com should incorporate. This includes practices such as protecting pages with HTTPS.

Passing (14)
Failing (2)

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).

Description	Directive	Severity
script-src directive is missing. This can allow the execution of unsafe scripts.	script-src	High
Missing object-src allows the injection of plugins that execute unsafe scripts. Consider setting object-src to 'none' if you can.	object-src	High

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Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.

Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.

Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.

Name	Version
jQuery	3.5.1
WordPress
core-js	core-js-pure@3.0.0

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Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.

Insecure URL	Request Resolution
http://mpcadvertising.com/	Allowed

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Audits

Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.

URL	Map URL
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js
https://js.hsadspixel.net/fb.js	https://js.hsadspixel.net/pixels-release.js.map

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SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for mpcadvertising.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mpcadvertising.com on mobile screens.

Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.

Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.

Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.

Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.

Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.

Link destination	Link Text
https://cookiepedia.co.uk/giving-consent-to-cookies	More information

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Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

Failing Elements
div.card-inner > div.card-image > div.wrapper-16-9 > img.lazy

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Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Uncrawlable Link
Cookie Settings

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PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of mpcadvertising.com. This includes details about web app manifests.

Installable

Web app manifest and service worker meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mpcadvertising.com on mobile screens.

Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data

Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data

Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.

Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.

Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

PWA

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

URL: https://www.themill.com/

Updated: 4th April, 2022

2.57 seconds

First Contentful Paint (FCP)

61%

19%

20%

0.01 seconds

First Input Delay (FID)

97%

2%

1%

Simulate loading on mobile

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for mpcadvertising.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.067
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Properly size images
Images can slow down the page's load time. Mpcadvertising.com should consider serving more appropriate-sized images.

Defer offscreen images — Potential savings of 3 KiB
Time to Interactive can be slowed down by resources on the page. Mpcadvertising.com should consider lazy-loading offscreen and hidden images.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://www.themill.com/app/themes/the-mill/dist/images/technicolor-cs-logo_82f48a64.svg	3176	3176

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Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Mpcadvertising.com should consider minifying CSS files.

Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Mpcadvertising.com should consider minifying JS files.

Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.

Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.

Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Mpcadvertising.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Avoid serving legacy JavaScript to modern browsers — Potential savings of 37 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.

URL	Potential Savings (Bytes)
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.57	13063
https://connect.facebook.net/signals/config/312388893371649?v=2.9.57&r=stable	11229
https://f.vimeocdn.com/p/3.51.6/js/player.js	7758
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	6153
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	54
https://connect.facebook.net/en_US/fbevents.js	46
https://js.hs-banner.com/4855650.js	45

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Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

URL	Potential Savings (Ms)
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/31165617/Screenshot-2022-03-31-at-17.54.47.png	0

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Avoids enormous network payloads — Total size was 2,322 KiB
Large network payloads can cost users money and are linked to long load times.

URL	Transfer Size (Bytes)
https://165vod-adaptive.akamaized.net/exp=1649119706~acl=%2Fd286d2a5-9d09-4ec9-aba6-3d41fb991e1c%2F%2A~hmac=e5a37f49af73ad018232f9ebb646ce77b39cea566b1402027a518aa2f7548728/d286d2a5-9d09-4ec9-aba6-3d41fb991e1c/sep/video/7774410a/chop/segment-1.m4s	683317
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	294416
https://f.vimeocdn.com/p/3.51.6/js/player.js	191515
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/31165617/Screenshot-2022-03-31-at-17.54.47.png	185353
https://165vod-adaptive.akamaized.net/exp=1649119706~acl=%2Fd286d2a5-9d09-4ec9-aba6-3d41fb991e1c%2F%2A~hmac=e5a37f49af73ad018232f9ebb646ce77b39cea566b1402027a518aa2f7548728/d286d2a5-9d09-4ec9-aba6-3d41fb991e1c/parcel/video/d41cf95e.mp4?range=878-101057	101244
https://connect.facebook.net/signals/config/312388893371649?v=2.9.57&r=stable	90554
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	86770
https://www.themill.com/app/themes/the-mill/dist/fonts/GalaxieCopernicus-Book_c93437c9.woff2	75360
https://www.googletagmanager.com/gtag/js?id=G-18RCTW04N9&l=dataLayer&cx=c	66743
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/29161246/MicrosoftTeams-image-41.jpg	55570

Show Details

Avoids an excessive DOM size — 812 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.

Statistic	Element	Value
Total DOM Elements		812
Maximum DOM Depth	div.ot-tgl-cntr > div.ot-tgl > label.ot-switch > span.ot-switch-nob	14
Maximum Child Elements	body.home	12

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Avoid chaining critical requests — 6 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Mpcadvertising.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.

Keep request counts low and transfer sizes small — 62 requests • 2,322 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.

Resource Type	Requests	Transfer Size (Bytes)
Total	62	2377968
Script	22	1039019
Other	24	821485
Image	9	297430
Font	3	139448
Stylesheet	2	61058
Document	2	19528
Media	0	0
Third-party	52	1852259

Show Details

Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.

Element
a.card > div.card-inner > div.card-image > div.wrapper-16-9

Show Details

Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.

Element
a.card > div.card-inner > div.card-image > div.wrapper-16-9

Show Details

Avoid large layout shifts — 2 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.

Element	CLS Contribution
We use cookies and other tracking technologies to assist with navigation, impro…	0.06674072265625
Latest News BEYOND IMAGINATION Beyond Advertising: A Collaborative Approach to …	0.0146484375

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Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.

Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.

Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.

URL	Start Time (Ms)	Duration (Ms)
https://f.vimeocdn.com/p/3.51.6/js/player.js	11158	1364
https://f.vimeocdn.com/p/3.51.6/js/player.js	12924	1101
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	17566	1035
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	15330	855
Unattributable	2066	772
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	16819	747
Unattributable	662	692
https://www.googletagmanager.com/gtm.js?id=GTM-MKM7SJ8	5511	684
https://www.themill.com/	3645	605
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	14745	585
https://connect.facebook.net/en_US/fbevents.js	20923	518
https://www.googletagmanager.com/gtag/js?id=G-18RCTW04N9&l=dataLayer&cx=c	8895	509
Unattributable	10676	482
https://www.googletagmanager.com/gtm.js?id=GTM-MKM7SJ8	4904	452
Unattributable	1667	399
https://www.google-analytics.com/analytics.js	7725	395
https://connect.facebook.net/signals/config/312388893371649?v=2.9.57&r=stable	22941	372
https://f.vimeocdn.com/p/3.51.6/js/player.js	14025	371
https://www.googletagmanager.com/gtag/js?id=AW-659435425	20562	361
https://www.googletagmanager.com/gtag/js?id=AW-659435425	20219	343

Show Details

Avoid non-composited animations — 1 animated element found
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Element	Name
We use cookies and other tracking technologies to assist with navigation, impro…

Show Details

Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of mpcadvertising.com on mobile screens.

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.

URL	Protocol	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://mpcadvertising.com/	http/1.1	0	191.47999997949	247	0	301	text/html
https://mpcadvertising.com/	http/1.1	192.21800001105	389.79200000176	563	0	301	text/html
https://www.mpcadvertising.com/	http/1.1	390.14199998928	687.64499999816	925	0	301	text/html
https://www.themill.com/	h2	688.04500001715	1290.3120000265	10963	63287	200	text/html	Document
https://www.themill.com/app/themes/the-mill/dist/styles/main_56f36b9e.css	h2	1317.2340000165	1396.0030000308	40177	279961	200	text/css	Stylesheet
https://www.themill.com/app/themes/the-mill/dist/images/technicolor-cs-logo_82f48a64.svg	h2	1332.9329999979	1485.371000017	3176	7517	200	image/svg+xml	Image
https://www.themill.com/wp/wp-includes/js/jquery/jquery.min.js	h2	1419.94599998	1486.0300000291	31561	89496	200	application/javascript	Script
https://www.themill.com/wp/wp-includes/js/jquery/jquery-migrate.min.js	h2	1486.5310000023	1591.7660000268	4583	11224	200	application/javascript	Script
https://js.hs-scripts.com/4855650.js?integration=WordPress	h2	1498.0869999854	1591.0269999877	1193	1452	200	application/javascript	Script
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	h2	1497.2629999975	1612.192999979	294416	1131699	200	application/javascript	Script
https://www.googletagmanager.com/gtm.js?id=GTM-MKM7SJ8	h2	1498.1939999852	1525.4609999829	48352	128164	200	application/javascript	Script
https://player.vimeo.com/video/694515483?background=1	http/1.1	1497.7180000278	1731.5689999959	8565	14947	200	text/html	Document
	data	1507.9639999894	1508.1670000218	0	1218	200	image/svg+xml	Image
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/31165617/Screenshot-2022-03-31-at-17.54.47.png	h2	1515.3890000074	1614.5419999957	185353	184820	200	image/png	Image
	data	1521.4569999953	1521.614999976	0	264	200	image/svg+xml	Image
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/29161246/MicrosoftTeams-image-41.jpg	h2	1531.2690000283	1613.8459999929	55570	55036	200	image/jpeg	Image
	data	1587.5719999894	1587.7370000235	0	893	200	image/svg+xml	Image
	data	1594.1689999891	1594.3509999779	0	2160	200	image/svg+xml	Image
	data	1603.6680000252	1603.8859999971	0	2728	200	image/svg+xml	Image
	data	1606.6260000225	1606.8349999841	0	2568	200	image/svg+xml	Image
https://www.themill.com/app/themes/the-mill/dist/images/social-instagram_46ceea61.svg	h2	1614.2179999733	1686.5279999911	1385	2262	200	image/svg+xml	Image
	data	1616.9249999803	1617.1089999843	0	1667	200	image/svg+xml	Image
https://www.themill.com/app/themes/the-mill/dist/fonts/Metric-Medium_f5484e0b.woff2	h2	1621.8660000013	1686.8039999972	31232	30950	200	application/font-woff2	Font
https://www.themill.com/app/themes/the-mill/dist/fonts/GalaxieCopernicus-Book_c93437c9.woff2	h2	1621.9999999739	1711.0279999906	75360	75077	200	application/font-woff2	Font
https://www.themill.com/app/themes/the-mill/dist/fonts/Metric-Light_7923a56a.woff2	h2	1622.0869999961	1686.0210000305	32856	32574	200	application/font-woff2	Font
https://f.vimeocdn.com/p/3.51.6/js/player.js	h2	2521.4350000024	2601.0300000198	191515	805989	200	application/javascript	Script
https://f.vimeocdn.com/p/3.51.6/css/player.css	h2	2525.9070000029	2591.8759999913	20881	213257	200	text/css	Stylesheet
https://f.vimeocdn.com/js_opt/modules/utils/vuid.min.js	h2	2526.0230000131	2590.0329999859	1438	1862	200	application/javascript	Script
https://js.hsadspixel.net/fb.js	h2	2521.584000031	2592.2559999744	3461	5774	200	application/javascript	Script
https://js.hs-banner.com/4855650.js	h2	2527.2879999829	2591.1959999939	16796	62203	200	text/javascript	Script
https://js.hs-analytics.net/analytics/1649115600000/4855650.js	h2	2527.5729999994	2602.6040000143	20412	63516	200	text/javascript	Script
https://www.googletagmanager.com/gtag/js?id=G-18RCTW04N9&l=dataLayer&cx=c	h2	3004.2329999851	3015.9550000099	66743	179917	200	application/javascript	Script
https://www.google-analytics.com/analytics.js	h2	3025.736999989	3084.8669999978	20631	50205	200	text/javascript	Script
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js	h2	3102.1479999763	3133.124999993	7655	20242	200	application/javascript	Script
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/23223219/bi_colourjpg-600x338.jpg	h2	3390.6759999809	3495.5160000245	43162	42628	200	image/jpeg	Image
https://fresnel.vimeocdn.com/add/player-test-impression?beacon=1		3994.0109999734	4949.2859999882	0	0	-1		Ping
https://i.vimeocdn.com/video/1405112173-5889e86474975a3fa8d6bf2fe0f1c2670c64c64f446a3e7dc414a9d00fa259f4-d?mw=1000&mh=564&q=70	h2	4086.5459999768	4491.5599999949	6153	5512	200	image/avif	Image
https://fresnel.vimeocdn.com/add/player-stats?beacon=1&session-id=c15a4cd5a040555521b356a8cb8ea14c95fa8cee1649115806		4100.5340000265	4950.1409999793	0	0	-1		Ping
https://vimeo.com/ablincoln/vuid?pid=c15a4cd5a040555521b356a8cb8ea14c95fa8cee1649115806		4303.5779999918	5284.4330000225	0	0	-1		Ping
https://fresnel.vimeocdn.com/add/player-stats?beacon=1&session-id=c15a4cd5a040555521b356a8cb8ea14c95fa8cee1649115806		5092.7430000156	5586.1010000226	0	0	-1		Ping
https://player-telemetry.vimeo.com/player-events/log/play		5093.6249999795	5586.3310000277	0	0	-1		Ping
https://165vod-adaptive.akamaized.net/exp=1649119706~acl=%2Fd286d2a5-9d09-4ec9-aba6-3d41fb991e1c%2F%2A~hmac=e5a37f49af73ad018232f9ebb646ce77b39cea566b1402027a518aa2f7548728/d286d2a5-9d09-4ec9-aba6-3d41fb991e1c/sep/video/6fd80e8b,d41cf95e,c3446614,92a9ebdd,7774410a/master.json?query_string_ranges=1&base64_init=1	http/1.1	5100.4149999935	5287.8469999996	3039	7371	200	application/json	XHR
https://www.google-analytics.com/j/collect?v=1&_v=j96&a=744843865&t=pageview&_s=1&dl=https%3A%2F%2Fwww.themill.com%2F&ul=en-us&de=UTF-8&dt=The%20Mill%20%7C%20Creating%20the%20extraordinary%20%7C%20VFX%20%7C%20Colour%20%7C%20Design%20%7C%20AR%20%7C%20VR%20%7C%20Animation%20%7C%20Experiential%20%7C%20Directors&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=YEBAAEABAAAAAC~&jid=1092565888&gjid=2003427635&cid=692557563.1649115810&tid=UA-313193-3&_gid=699623299.1649115810&_r=1&gtm=2wg3u0MKM7SJ8&z=811251273	h2	5402.1339999745	5418.7960000127	614	2	200	text/plain	XHR
https://www.google-analytics.com/g/collect?v=2&tid=G-18RCTW04N9&gtm=2oe3u0&_p=744843865&sr=360x640&ul=en-us&cid=692557563.1649115810&_s=1&dl=https%3A%2F%2Fwww.themill.com%2F&dt=The%20Mill%20%7C%20Creating%20the%20extraordinary%20%7C%20VFX%20%7C%20Colour%20%7C%20Design%20%7C%20AR%20%7C%20VR%20%7C%20Animation%20%7C%20Experiential%20%7C%20Directors&sid=1649115807&sct=1&seg=0&en=page_view&_fv=1&_ss=1		5530.3890000214	5715.1389999781	0	0	-1		Ping
https://cdn.cookielaw.org/consent/e696bb9d-c50f-47d9-acaa-1f16a80e913e/e696bb9d-c50f-47d9-acaa-1f16a80e913e.json	h2	5599.1129999747	5625.4499999923	2402	3239	200	application/x-javascript	XHR
https://fresnel.vimeocdn.com/add/player-stats?beacon=1&session-id=c15a4cd5a040555521b356a8cb8ea14c95fa8cee1649115806		5615.6099999789	5717.9369999794	0	0	-1		Ping
https://165vod-adaptive.akamaized.net/exp=1649119706~acl=%2Fd286d2a5-9d09-4ec9-aba6-3d41fb991e1c%2F%2A~hmac=e5a37f49af73ad018232f9ebb646ce77b39cea566b1402027a518aa2f7548728/d286d2a5-9d09-4ec9-aba6-3d41fb991e1c/parcel/video/d41cf95e.mp4?range=878-101057	http/1.1	5712.2460000101	5896.0599999991	101244	100180	200	video/mp4	XHR
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j96&tid=UA-313193-3&cid=692557563.1649115810&jid=1092565888&gjid=2003427635&_gid=699623299.1649115810&_u=YEBAAEAAAAAAAC~&z=628144166	h2	5713.9549999847	5725.3609999898	686	1	200	text/plain	XHR
https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location	h2	5994.7590000229	6030.8049999876	614	157	200	application/json	XHR
https://165vod-adaptive.akamaized.net/exp=1649119706~acl=%2Fd286d2a5-9d09-4ec9-aba6-3d41fb991e1c%2F%2A~hmac=e5a37f49af73ad018232f9ebb646ce77b39cea566b1402027a518aa2f7548728/d286d2a5-9d09-4ec9-aba6-3d41fb991e1c/sep/video/7774410a/chop/segment-1.m4s	http/1.1	6095.5270000268	6389.4650000148	683317	682568	200	video/mp4	XHR
https://api.hubapi.com/hs-script-loader-public/v1/config/pixel/json?portalId=4855650	h2	6104.3390000123	6190.0090000127	1239	140	200	application/json	XHR
https://js-na1.hs-scripts.com/4855650.js	h2	6214.9750000099	6295.4540000064	1149	1452	200	application/javascript	Script
https://track.hubspot.com/__ptq.gif?k=1&sd=360x640&cd=24-bit&cs=UTF-8&ln=en-us&bfp=2816993714&v=1.1&a=4855650&ct=standard-page&rcu=https%3A%2F%2Fwww.themill.com%2F&pu=https%3A%2F%2Fwww.themill.com%2F&t=The+Mill+%7C+Creating+the+extraordinary+%7C+VFX+%7C+Colour+%7C+Design+%7C+AR+%7C+VR+%7C+Animation+%7C+Experiential+%7C+Directors&cts=1649115810559&vi=17d11d22af04ff3267216215a3916731&nc=true&u=203240206.17d11d22af04ff3267216215a3916731.1649115810541.1649115810541.1649115810541.1&b=203240206.1.1649115810541&cc=15	h2	6216.6440000292	6295.8830000134	1270	45	200	image/gif	Image
https://fresnel.vimeocdn.com/add/player-stats?beacon=1&session-id=c15a4cd5a040555521b356a8cb8ea14c95fa8cee1649115806		6228.0390000087	6411.1690000282	0	0	-1		Ping
https://fresnel.vimeocdn.com/add/player-stats?beacon=1&session-id=c15a4cd5a040555521b356a8cb8ea14c95fa8cee1649115806		6326.8559999997	6413.4489999851	0	0	-1		Ping
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	h2	6410.8920000144	6492.11500003	86770	385608	200	application/javascript	Script
https://www.googletagmanager.com/gtag/js?id=AW-659435425	h2	6491.4260000223	6527.7040000074	42260	105496	200	application/javascript	Script
https://www.googletagmanager.com/gtag/js?id=AW-659435425&l=dataLayer&cx=c	h2	6502.0479999948	6604.1809999733	42265	105517	200	application/javascript	Script
https://connect.facebook.net/en_US/fbevents.js	h2	6502.1529999794	6626.6550000291	27778	101855	200	application/x-javascript	Script
https://www.googleadservices.com/pagead/conversion_async.js	h2	6885.9650000231	6916.4779999992	15636	39676	200	text/javascript	Script
https://cdn.cookielaw.org/consent/e696bb9d-c50f-47d9-acaa-1f16a80e913e/d73c4fd7-939c-4fea-8116-492f592bd8e6/en.json	h2	6932.0820000139	7016.4169999771	10212	44313	200	application/x-javascript	Fetch
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.57	h2	7113.4670000174	7132.5589999906	21869	65044	200	application/x-javascript	Script
https://connect.facebook.net/signals/config/312388893371649?v=2.9.57&r=stable	h2	7113.6069999775	7190.5370000168	90554	314159	200	application/x-javascript	Script
https://cdn.cookielaw.org/scripttemplates/6.18.0/assets/otFlat.json	h2	7321.0090000066	7390.8430000301	3911	12794	200	application/json	Fetch
https://cdn.cookielaw.org/scripttemplates/6.18.0/assets/v2/otPcCenter.json	h2	7321.1609999998	7390.2990000206	12472	48008	200	application/json	Fetch
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/659435425/?random=1649115811825&cv=9&fst=1649115811825&num=1&bg=ffffff&guid=ON&resp=GooglemKTybQhCsO&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2oa3u0&sendb=1&ig=1&data=event%3Dgtag.config&frm=0&url=https%3A%2F%2Fwww.themill.com%2F&tiba=The%20Mill%20%7C%20Creating%20the%20extraordinary%20%7C%20VFX%20%7C%20Colour%20%7C%20Design%20%7C%20AR%20%7C%20VR%20%7C%20Animation%20%7C%20Experiential%20%7C%20Directors&hn=www.googleadservices.com&async=1&rfmt=3&fmt=4	h2	7404.1950000101	7419.916999992	1982	1802	200	text/javascript	Script
https://www.facebook.com/tr/?id=312388893371649&ev=PageView&dl=https%3A%2F%2Fwww.themill.com%2F&rl=&if=false&ts=1649115811943&sw=360&sh=640&ud[external_id]=17d11d22af04ff3267216215a3916731&v=2.9.57&r=stable&a=tmhubspot&ec=0&o=30&fbp=fb.1.1649115811940.1148166480&it=1649115811542&coo=false&rqm=GET	h2	7517.8360000136	7587.1410000254	625	44	200	image/gif	Image
	data	7723.0850000051	7723.2429999858	0	817	200	image/svg+xml	Image
https://www.google.com/pagead/1p-user-list/659435425/?random=1649115811825&cv=9&fst=1649113200000&num=1&bg=ffffff&guid=ON&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2oa3u0&sendb=1&data=event%3Dgtag.config&frm=0&url=https%3A%2F%2Fwww.themill.com%2F&tiba=The%20Mill%20%7C%20Creating%20the%20extraordinary%20%7C%20VFX%20%7C%20Colour%20%7C%20Design%20%7C%20AR%20%7C%20VR%20%7C%20Animation%20%7C%20Experiential%20%7C%20Directors&async=1&fmt=3&is_vtc=1&random=1484714913&resp=GooglemKTybQhCsO&rmt_tld=0&ipr=y	h2	7900.6759999902	7918.8089999952	736	42	200	image/gif	Image
https://www.facebook.com/tr/		8098.2010000153	8112.3030000017	0	0	-1		Ping

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
1572.748	15.119
1588.718	15.344
1686.667	20.844
1707.649	66.809
1774.478	302.719
2077.332	16.042
2104.045	172.926
2276.99	13.266
2290.3	8.529
2298.842	10.47
2312.727	64.253
2384.041	33.04
2417.114	88.808
2506.488	56.468
2565.402	7.476
2599.374	110.98
2710.46	49.525
2761.601	21.129
2785.078	113.045
2898.159	77.513
2976.326	213.751
3197.685	170.939
3370.07	10.276
3382.226	115.257
3497.52	76.31
3577.896	33.096
3613.395	55.036
3668.46	15.153
3689.505	7.9
3697.442	682.189
4379.732	186.735
4567.84	11.199
4579.079	9.682
4588.802	73.328
4662.179	517.259
5179.673	32.007
5216.78	7.012
5225.229	9.076
5264.526	112.687
5377.398	22.132
5460.01	99.625
5559.787	7.887
5568.546	8.355
5577.244	98.772
5676.077	6.788
5683.648	127.215
5810.926	49.336
5861.267	16.999
5878.471	6.799
5885.286	92.625
5980.808	8.538
5993.041	192.917
6204.312	275.245
6479.603	7.733
6487.384	115.537
6602.941	66.732
6671.331	7.086
6691.514	7.49
6705.312	66.596
6777.833	27.535
6807.423	57.434
6969.667	13.429
6983.371	85.767
7069.164	5.737
7080.398	90.212
7170.857	31.292
7202.178	58.612
7260.888	129.536
7391.311	15.205
7409.952	50.741
7464.678	120.487
7586.954	72.374
7662.475	11.053
7673.616	15.37
7693.757	93
7793.765	292.479
8086.292	21.602
8109.482	53.98
8164.129	5.125
8180.905	11.284
8192.239	14.348
8263.724	16.102
8280.142	11.225
8295.596	78.271
8373.938	12.106
8387.28	18.255
8405.988	67.91
8473.96	12.442
8500.275	64.158
8574.839	17.641
8593.803	8.7
8760.513	6.859
8800.14	5.579
9459.136	9.229

Show Details

Diagnostics
Below is a collection of useful page vitals.
View Data

Metrics
Below is a collection of metrics.
View Data

Script Treemap Data
Provide as required, for treemap app.

Other

Eliminate render-blocking resources — Potential savings of 570 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Mpcadvertising.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.

URL	Transfer Size (Bytes)	Potential Savings (Ms)
https://www.themill.com/app/themes/the-mill/dist/styles/main_56f36b9e.css	40177	600

Show Details

Reduce unused CSS — Potential savings of 68 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Mpcadvertising.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.themill.com/app/themes/the-mill/dist/styles/main_56f36b9e.css	40177	32893
https://f.vimeocdn.com/p/3.51.6/css/player.css	20881	19589
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} ...	19615	16953

Show Details

Efficiently encode images — Potential savings of 45 KiB
Unoptimized images can consume more cellular data than what is necessary.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/29161246/MicrosoftTeams-image-41.jpg	55036	46112

Show Details

Metrics

First Contentful Paint — 4.6 s
The time taken for the first image or text on the page to be rendered.

Time to Interactive — 22.5 s
The time taken for the page to become fully interactive.

Speed Index — 17.3 s
The time taken for the page contents to be visibly populated.

Total Blocking Time — 12,620 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Largest Contentful Paint — 12.0 s
The timing of the largest text or image that is painted.

Audits

Max Potential First Input Delay — 1,360 ms
Users could experience a delay when interacting with the page.

First Meaningful Paint — 4.6 s
The time taken for the primary content of the page to be rendered.

Other

Reduce unused JavaScript — Potential savings of 496 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	294416	197070
https://f.vimeocdn.com/p/3.51.6/js/player.js	191515	111151
https://connect.facebook.net/signals/config/312388893371649?v=2.9.57&r=stable	90554	78401
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	86770	36238
https://www.googletagmanager.com/gtag/js?id=AW-659435425&l=dataLayer&cx=c	42265	34127
https://www.googletagmanager.com/gtag/js?id=G-18RCTW04N9&l=dataLayer&cx=c	66743	30012
https://www.googletagmanager.com/gtag/js?id=AW-659435425	42260	21050

Show Details

Serve images in next-gen formats — Potential savings of 242 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.

URL	Resource Size (Bytes)	Potential Savings (Bytes)
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/31165617/Screenshot-2022-03-31-at-17.54.47.png	184820	178314.45
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/29161246/MicrosoftTeams-image-41.jpg	55036	51731.4
https://d2o2d07mcokwyq.cloudfront.net/app/uploads/2022/03/23223219/bi_colourjpg-600x338.jpg	42628	17339.3

Show Details

Reduce initial server response time — Root document took 600 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.

URL	Time Spent (Ms)
https://www.themill.com/	603.26

Show Details

Avoid multiple page redirects — Potential savings of 1,890 ms
Redirects can cause additional delays before the page can begin loading. Mpcadvertising.com should avoid multiple or unnecessary page redirects.

URL	Time Spent (Ms)
http://mpcadvertising.com/	630
https://mpcadvertising.com/	480
https://www.mpcadvertising.com/	780
https://www.themill.com/	0

Show Details

Serve static assets with an efficient cache policy — 24 resources found
Mpcadvertising.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.

URL	Cache TTL (Ms)	Transfer Size (Bytes)
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	0	294416
https://www.themill.com/app/themes/the-mill/dist/styles/main_56f36b9e.css	0	40177
https://www.themill.com/wp/wp-includes/js/jquery/jquery.min.js	0	31561
https://www.themill.com/wp/wp-includes/js/jquery/jquery-migrate.min.js	0	4583
https://www.themill.com/app/themes/the-mill/dist/images/technicolor-cs-logo_82f48a64.svg	0	3176
https://www.themill.com/app/themes/the-mill/dist/images/social-instagram_46ceea61.svg	0	1385
https://js-na1.hs-scripts.com/4855650.js	30000	1149
https://js.hs-scripts.com/4855650.js?integration=WordPress	60000	1193
https://js.hs-analytics.net/analytics/1649115600000/4855650.js	300000	20412
https://js.hs-banner.com/4855650.js	300000	16796
https://js.hsadspixel.net/fb.js	600000	3461
https://connect.facebook.net/signals/config/312388893371649?v=2.9.57&r=stable	1200000	90554
https://connect.facebook.net/en_US/fbevents.js	1200000	27778
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.57	1200000	21869
https://www.google-analytics.com/analytics.js	7200000	20631
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	14400000	86770
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js	14400000	7655
https://f.vimeocdn.com/p/3.51.6/js/player.js	1209600000	191515
https://f.vimeocdn.com/p/3.51.6/css/player.css	1209600000	20881
https://www.themill.com/app/themes/the-mill/dist/fonts/GalaxieCopernicus-Book_c93437c9.woff2	2592000000	75360
https://www.themill.com/app/themes/the-mill/dist/fonts/Metric-Light_7923a56a.woff2	2592000000	32856
https://www.themill.com/app/themes/the-mill/dist/fonts/Metric-Medium_f5484e0b.woff2	2592000000	31232
https://i.vimeocdn.com/video/1405112173-5889e86474975a3fa8d6bf2fe0f1c2670c64c64f446a3e7dc414a9d00fa259f4-d?mw=1000&mh=564&q=70	2592000000	6153
https://f.vimeocdn.com/js_opt/modules/utils/vuid.min.js	2592000000	1438

Show Details

Reduce JavaScript execution time — 14.2 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

URL	Total CPU Time (Ms)	Script Evaluation (Ms)	Script Parse (Ms)
https://www.themill.com/app/themes/the-mill/dist/scripts/main_56f36b9e.js	6583.536	2452.268	273.372
https://f.vimeocdn.com/p/3.51.6/js/player.js	5202.636	4298.324	90.62
Unattributable	4055.796	495.852	0.844
https://www.themill.com/	2587.876	34.636	19.236
https://cdn.cookielaw.org/scripttemplates/6.18.0/otBannerSdk.js	1301.752	1098.904	40.772
https://www.googletagmanager.com/gtm.js?id=GTM-MKM7SJ8	1199.176	893.272	293.084
https://player.vimeo.com/video/694515483?background=1	899.908	135.504	24.26
https://www.googletagmanager.com/gtag/js?id=AW-659435425	736.612	724.612	7.596
https://js.hs-analytics.net/analytics/1649115600000/4855650.js	695.852	459.376	12.352
https://connect.facebook.net/signals/config/312388893371649?v=2.9.57&r=stable	685.084	634.18	41.32
https://www.themill.com/wp/wp-includes/js/jquery/jquery.min.js	587.996	264.832	6.84
https://www.googletagmanager.com/gtag/js?id=G-18RCTW04N9&l=dataLayer&cx=c	520.164	471.84	13.036
https://connect.facebook.net/en_US/fbevents.js	518.144	444.44	57.704
https://www.google-analytics.com/analytics.js	433.096	381.136	4.192
https://js.hs-banner.com/4855650.js	322.976	263.5	20.928
https://f.vimeocdn.com/p/3.51.6/css/player.css	132.384	0	0
https://www.themill.com/app/themes/the-mill/dist/styles/main_56f36b9e.css	83.376	0	0
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js	82.752	72.684	1.876
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.57	61.48	42.292	17.152
https://www.googletagmanager.com/gtag/js?id=AW-659435425&l=dataLayer&cx=c	60.82	46.008	12.292

Show Details

Minimize main-thread work — 26.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Category	Time Spent (Ms)
Script Evaluation	13298.556
Other	6434.936
Style & Layout	3307.156
Rendering	1892.652
Script Parsing & Compilation	945.588
Parse HTML & CSS	840.348
Garbage Collection	131.424

Show Details

Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.

URL	Potential Savings (Ms)
https://www.themill.com/app/themes/the-mill/dist/fonts/Metric-Medium_f5484e0b.woff2	64.937999995891
https://www.themill.com/app/themes/the-mill/dist/fonts/GalaxieCopernicus-Book_c93437c9.woff2	89.028000016697
https://www.themill.com/app/themes/the-mill/dist/fonts/Metric-Light_7923a56a.woff2	63.934000034351

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Reduce the impact of third-party code — Third-party code blocked the main thread for 9,230 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.

Third-Party	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
SHOW DETAILS	228552	4645.444
SHOW DETAILS	199620	1973.684
SHOW DETAILS	140826	930.984
SHOW DETAILS	124036	833.352
SHOW DETAILS	24024	527.58
SHOW DETAILS	21245	323.312
SHOW DETAILS	787600	0
SHOW DETAILS	18304	0
SHOW DETAILS	736	0

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Some third-party resources can be lazy loaded with a facade — 1 facade alternative available
Consider replacing third-party embeds with a facade until they are required (use lazy loading).

Product	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
Vimeo Embedded Player (Video)	228552	4645.444

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First Contentful Paint (3G) — 8820 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.